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The web site states the following, "Located right in the heart of York." I noticed that the web page said " Stay in our Historic City." They also said " To book online, CLICK HERE. A warm welcome awaits you at The Queens Hotel, which is situated on the banks of the River Ouse, in the heart of the City of York. The Queens Hotel is perfectly located to suit all visitors whether tourist or on business. Step out of the Hotel into a world of history and explore the meant dimensions York has to offer, from medieval times to modern day." The meta header had Hotels York UK as the first optimized keyword. This keyword is followed by hotels on the river york, york city centre hotels, and Hotels York England which isn't as urgent as Hotels York UK. The other words queenshotel-york.com uses is Accommodation York England. hotels in York is included and could not be seen by web engines.